There are a number of different Etsy SEO tools available to help you with your research, but which one is the best?
In this article, we’ll compare seven of the most popular Etsy SEO tools and discuss the pros and cons of each and how to keep the cost down.
What is Search Engine Optimisation (SEO)
Generally, search engine optimization (SEO) is the process of improving the ranking of a website on search engines. The higher a website ranks, the more likely it is to be seen by potential customers.
SEO is important for Etsy sellers because it helps them to get their products seen by more shoppers. By optimizing their listings with the right keywords, they can improve their position on the Etsy search results page and increase the likelihood of getting visits, views and sales.
What are Key Words?
When people are looking for things on the internet, they usually type in words into a search engine to find what they’re looking for. These are called Keywords and are used by the search engine to match the search with a website, or in this case an Etsy listing. So by using the right keywords on your website you can improve your chances of being seen by more people.
Keywords and Etsy
Etsy uses the following areas of your listing to find your keywords:
- Listing title
- Listing tags
- The attributes of your listing
- The categories you put your listing in
- The description of your listing (added this year)
Etsy Search Bar (Free)
The Etsy search bar is a great place to the best keyword ideas as it shows what has recently been searched for on Etsy.
Enter a word or even a letter and Etsy auto-populates and shows a list of keywords. For example, below I entered the word art and Etsy gave me a list of 10 other things that start with the word I entered.
Google Search (Free)
When it comes to finding keywords for your Etsy shop, Google is a great place to start. Just enter the keyword you’re interested in into the Google search bar and hit enter.
You’ll see a list of related terms that Google thinks are relevant to your query. These are all potential keywords that you can use in your listings.
You may also see an Etsy Market page show up in the search results, as shown in the image below. This shows that it is something that Etsy recognizes and by clicking through to this page may also provide other keywords to use in your Etsy SEO.
Google Trends – Web Search (Free tool)
Google Trends, found at https://trends.google.com/ and is a free online service provided by Google that allows you to see how often particular keywords have been searched for on the internet. You can use this information to help you choose the right keywords for your Etsy shop and optimize your listings for better search engine visibility.
The Google Trends website provides a wealth of data on popular keywords, including the following:
- The number of searches for a keyword over time
- The geographic location of searches for a keyword
- The related keywords associated with a particular keyword
- You can use this information to help you understand which keywords are being used most frequently and decide whether or not to use them in your Etsy listings.
If you are selling print-on-demand products, Google Trends can be a great way to spot trends and niches that are on the up you can then use eRank or Marmalead to find the right keywords for your Etsy SEO.
Google Trends – Google Shopping (Free tool)
Google trends also provide the functionality to get search data and trends on Google Shopping by simply selecting it in the drop-down as shown below.
This option helps identify good trends with buyer intent which can be used in conjunction with other Etsy Search Engine Optimization tools to find good keyword suggestions for inclusion in your Esty listings.
Pinterest Trends (Free tool)
Pinterest is a social media platform where users can share images and videos of things they’re interested in. Pinterest works a bit differently from other social media platforms in that it is a visual social platform.
As people use Pinterest to find ideas for things they want to buy, as well as to find inspiration for projects or recipes it can be a great place to find ideas and keywords for Etsy listings.
This is where Pinterest Trends comes in. It’s very similar to Google Trends in that it provides trend data for any item you enter in the search box. It also allows you to compare trends as shown below.
Ubersuggest (Free and Paid tool)
Ubersuggest is a great tool for finding keywords related to your product or service. It gives you data from Google search results, so you can see what people are searching for and how popular those keywords are. This tool is free to use, and it’s a great way to get started with your keyword research for you Etsy listings.
You can do 3 searches per day for free and without signing up. Ubersuggest provides lots of information including related keywords that can help you get some great keyword ideas to check in those specialist Etsy SEO tools.
Keywords Everywhere (Paid tool)
If you’re looking for a more comprehensive list of keywords, Keywords Everywhere is a great tool to check out. It’s a paid tool, but it offers some great features that can help you with your research. Not only does it give you data from Google search results, but also includes Pinterest, Amazon, and eBay. This can be really helpful if you want to get an idea of what people are searching for on other platforms.
Keywords Everywhere is a chrome extension for which you buy credits (100,000 for $10) and once activated simply go to google search, enter in a term and the tool will then provide:
- Keyword trend data for the item you searched for (see image below)
- Related keywords
- Keywords people also searched for
- Long tail key words
All the above is great to give you some ideas to investigate for use in your Etsy SEO.
eRank (Free and Paid tool)
eRank is my favorite Etsy SEO tool and the one that I use for my own keyword research. It offers a free plan as well as two paid plans, Basic and Pro. There are a huge list of features and the two paid plans are very reasonable and significantly cheaper than Marmalead.
eRank is an SEO tool that uses Etsy search data making it critical to help you improve your search engine ranking. Key features include:
Rank checker – enables you to see what the average user would see if they searched for the term you enter. It shows the top listings along with their title and tags which will give you lots of ideas for your listings and you can glean lots of Etsy SEO tips by looking at what the top listings are doing and which keywords they are using.
Listing Audit – Scores your listing against eRanks grading criteria and checks some key criteria to see if you have any misspelled tags, whether you are missing any tags, whether your key tag appears in your title and many more.
Keyword tool analyses the top 100 listings found for the Etsy search term you enter and tells you the most popular keywords used by Etsy sellers, how often the keywords in those tags are searched for on Etsy, common price points, and other data to help you select keywords and optimize your Etsy listings.
Keyword explorer – helps you find keywords that real shoppers are using to search. Not only does eRank use Etsy data, but it also includes data for Amazon, eBay, Pinterest and google.
My favorite for this Etsy SEO tool and the one I use most is the keyword tool that provides key volume and trend data directly from Etsy (see example below).
Marmalead is one of the most popular Etsy SEO tools available, and for good reason. It offers a wide range of features to help you improve your Etsy search engine ranking and get more traffic to your Etsy shop.
As with eRank, Marmalead provides a significant amount of information when you search for keywords.
Marmalead offers lots of great features including the much-loved Storm that can help you find keywords to use but are struggling for ideas.
Marmalead only offers one paid plan, the Entrepreneur is $19 per month which is over 3 times the price of eRanks basic plan and twice as expensive as their Pro plan. That being said, some users strongly prefer one tool over the other due to the interface and approach.
Alura.io (Free and Paid)
Alura is a product research tool for Etsy that helps you understand what’s selling on Etsy and discover successful product ideas that can be used as a keyword research tool
Alura’s core functions are Keyword Research, Product Research, and Listing Optimization, of which the Keyword Research and Product Research.
Alura’s Keyword Research function allows users to understand which keywords are associated with successful listings on Etsy based on data Etsy shares and estimated sales data.
In addition, Alura’s Product Research function provides users with data-driven insights into what products are selling well on Etsy. As a result, Alura is an invaluable tool for Etsy sellers who are looking to optimize their shops for success.
As additional functionality, Alura also provides a number of really helpful tools like their review reminder tool that tells you when to send a message to a buyer to remind them about leaving a review. I’ve used this myself and found it helped get my review-to-order ratio up.
SALE SAMURAI (Free and Paid tool)
Is a paid-for Etsy SEO tool that offers a 3-day free trial. At $10 per month, it is cheaper than some of its competitors but may not provide quite as much functionality as eRank or Marmalead
Sale Samurai provides a tool that gives search volume, competition data, and much more in order to help you choose the right keywords.
The tool’s interface is clean and easy to use as shown below.
Etsy Hunt (Free and Paid)
EtsyHunt is a fairly new entrant to the Etsy SEO tool market and they claim to have the world’s largest database of Etsy product listings.
With a free plan and two levels of premium plan, there is something to suit everyone’s budget.
The free plan includes a limited number of product and keyword searches (10) and the key tools aren’t available. However with the lowest plan offered at $3.99 per month at time of writing its definitely a tool that’s worth checking out.
Etsyhunt has two great chrome extensions that are extremely useful and worth checking out.
Keep Costs Down
Starting any business can be costly and spending on tools when you haven’t yet got lots of orders coming into your Etsy shop can feel a bit counterproductive. But you don’t need to subscribe to the tools every month. You can sign up, do your keyword research,
Blogs and YouTube Channels
The paid-for Etsy SEO tools like Marmalead and eRank have great blogs and their staff or people who work with them post great YouTube videos that every Etsy seller will find useful.
To be successful on Etsy you must do Etsy keyword research. But, with so many Etsy SEO keyword tools available it’s hard to know which is the best Etsy SEO tool for you to use to find the best Etsy keyword.
Over the years I have used all of those detailed in the list to make more Etsy Sales and have found that I like to use one main tool (eRank) supported by a number of secondary tools (Etsy Search Bar, Google Trends, Pinterest Trends, Google Search and Keywords Everywhere)
Using a collection of tools helps when brainstorming for new ideas, which you can then enter into a tool like eRank to get more Etsy-specific keyword data for, like the number of competitors and search volume.
What is the best SEO tool for Etsy?
Effective keyword research requires multiple Etsy SEO tools, so picking which is best is difficult. If you can, then you should use either eRank or Marmalead alongside some of the other free tools. Use the free tools to give you ideas and suggestions and then use one of the paid tools to see how those terms actually fair in Etsy.
How do you do SEO on Etsy?
Etsy SEO is complex and the Etsy algorithm is updated and changed regularly. If you want to ensure your Etsy shop is found in search you should make sure you read the information that Etsy provides Etsy sellers on their site like in the Keywords 101 article. It provides lots of information and specific Esty SEO tips to help with search ranking and they update it when there is a significant change to how the algorithm works.
Which is better Marmalead or eRank?
Marmalead users will say Marmalead, eRank users will say eRank. The tools are very different in look and feel and both have functionality and features that are unique to that platform. Personally, I use eRank as I didn’t really like the Marmaleads interface. I strongly recommend trying both tools out to find which works best for you.
Is Marmalead worth it for Etsy?
Yes. Using an Etsy keyword tool as part of your Keyword research is extremely important as they show data on Etsy searches and competition. As one of the leading Etsy SEO tools Marmalead is a great choice and whilst it’s more expensive than the competition, you don’t need to keep a subscription, you can just sign up, do your research then cancel the subscription.