Etsy vs eBay – Which is The Best Platform For Sellers

Etsy Vs eBay, is it even a consideration?

Areant they completely different platforms? One for artsy stuff (Etsy) and one for second-hand junk (eBay).

Its not that simple. Read on to find out why.

Key Takeaway

  • Etsy and eBay are both popular online e-commerce platforms presented like marketplaces for selling handmade, vintage, and unique goods, but each platform has its own positives and negatives.
  • Etsy is a great platform for sellers with niche products and a strong brand that can benefit from the platform’s organic search, community-driven approach and personalized customer service. eBay, on the other hand, is better suited for sellers with a large inventory of mainstream products and a strong focus on pricing and shipping options oh, and anyone trying to sell their used tat.
  • When comparing the two platforms, sellers should consider factors such as ease of use, fees, target audience, and marketing strategies to determine which platform is the best fit for their needs.


The comparison between Etsy and eBay for selling purposes is a crucial decision for online sellers. The two e-commerce platforms may seem similar on the surface, but they differ significantly in many aspects. In this article, we will explore the diverse factors that distinguish the two platforms and their impact on sellers’ success.

Etsy is an online marketplace that specializes in handmade and vintage items, whereas eBay offers a more extensive range of products, including both new and used items. The target audience and market reach for the two are also distinct. 

Etsy caters to a niche market of buyers who appreciate unique and personalized items, while eBay’s audience is more mainstream. Additionally, the fees and policies for sellers vary significantly between the two platforms.

The decision between Etsy and eBay depends on several factors, such as the type of product being sold, the target audience, and the seller’s resources and expertise. It is crucial to analyze the pros and cons of each platform thoroughly before making a decision.

A study by found that Etsy offers a more significant opportunity for sellers to make a profit due to its lower fees and a more targeted audience. However, eBay’s larger market reach and a broader range of product options may outweigh the benefits for some sellers.

Etsy vs eBay: Overview

eBay Compared to Etsy for Online Selling:

When it comes to online selling, two platforms stand out: Etsy and eBay. Etsy is a marketplace for unique handmade and vintage items, while eBay offers a wide range of products, including both new and used items. To make the right choice, sellers have to carefully consider their products, target audience, and marketing strategies.

Types of ItemsHandmade, vintage, unique itemsNew and used items, wide range of products
FeesEtsy Fees: Listing fee of $0.20 per item, 6.5% transaction fee, payment processing fee of 3% + $0.25eBay Fees: Listing fee of up to $0.30 per item, final value fee of 10% (maximum of $750), payment processing fee of 2.9% + $0.30
Target AudienceBuyers looking for unique and personalized itemsBuyers looking for discounted or hard-to-find products, collectors, and resellers
MarketingHighly targeted search engine, social media, and email marketingSearch engine optimization, pay-per-click advertising, and eBay promotions

What to Sell on Etsy?

When it comes to selling online, Etsy and eBay are two of the biggest platforms available. If you’re an artisan or craftsperson, then Etsy is definitely worth looking into. But what products sell the best on that platform? Well, let me tell you…

In this segment, we’ll be exploring the most successful items on Etsy. From jewelry to home decor, we’ll dive into what makes these products so popular among buyers. So, if you’re thinking about starting an Etsy shop, stick around for some insider tips on the top-selling products of the platform!

Vintage Clothing

Top-selling products on Etsy

Etsy’s Most Popular Products:

  1. Handmade and Vintage Jewelry
  2. Personalized Gifts and Decorations
  3. Craft Supplies
  4. Clothing and Accessories

These top-selling products on Etsy show why when compared to eBay it is the perfect platform for unique, handmade, and personalized items.

With a focus on creativity, Etsy allows artists and crafters to showcase their skills and specialize in niche markets. As a result, buyers can find beautiful and rare items that aren’t available elsewhere.

Etsy also offers a more personal shopping experience by allowing customers to communicate directly with sellers, creating a connection that is integral to the charm of the platform.

What to Sell on eBay?

Having sold on various platforms, I am focusing on why eBay stands out among them. The platform has a vast number of sellers, which represents an opportunity to reach millions of potential buyers. In this section, I will share insights on top-selling products that you can sell on eBay.

Knowing these products will highlight specific areas to focus on and increase profitability while also reducing the risks associated with selling on eBay.

Top-selling products on eBay

In eBay’s realm of digital commerce, certain products have undeniable superiority in terms of sales records and client preference. In this section, we will explore the top-selling products on eBay without using the

  • Peculiar collectibles like vintage stamps, coins, and rare sports memorabilia command avid interest among collectors globally.
  • Tech-savvy consumers flock to eBay for access to a vast selection of refurbished gadgets ranging from smartphones and tablets to laptops and gaming consoles.
  • Fashionable accessories like handbags, shoes, watches, and jewelry are favorites among bargain hunters looking for designer items at a lower price point.
  • The home goods market is also thriving on eBay, making it an ideal platform for selling homeware such as kitchenware, bedding sets, decorative pieces, and storage options.
  • Sporting Equipment like bikes, snowboards/skis equipment are widely purchased by athletic enthusiasts who wish to seize some fantastic deals offered by numerous sellers.

Additionally, special editions or limited releases garner a lot of attention on eBay. High-demand items that maintain their value over time can be sold again or bartered for another item you desire hence giving the seller an economic edge.

Selling on Etsy is like a walk in the park while selling on eBay is more like an obstacle course.

Second Hand Goods

Selling On Ebay vs Etsy: Ease of Use

When it comes to selling handmade or vintage items online, two names come to mind: Etsy and eBay. Both offer unique advantages, but which one is better for you?

In this section, I’ll share my personal experience with the ease of use on each platform. First up, selling on Etsy – I’ll offer my take on getting started and share some suggestions for success.

Then, let’s take a look at selling on eBay and some tips to help you navigate the platform. Regardless of which platform you choose, selling online can be a great way to reach a wider audience and grow your business.

Selling on Etsy

When it comes to selling on Etsy, there are a few key points to keep in mind:

  1. It’s important to understand that Etsy is a platform for handmade, vintage and unique products.
  2. The process of setting up an Etsy shop is relatively straightforward – all you need is a unique shop name, photos of your products and some basic information about your business.
  3. Once your shop is up and running, it’s important to optimize your listings with clear photos and descriptive titles and descriptions for Etsy SEO.
  4. Finally, promoting your shop through social media platforms such as Instagram and Pinterest can help increase visibility and sales.

It’s also worth noting that Etsy takes a commission fee of 5% on every sale made on the platform. This fee covers the cost of processing payments securely as well as providing support for sellers.

Etsy has become increasingly popular among sellers in recent years due to its focus on niche markets and creative communities. As such, if you are passionate about creating handmade or unique products, selling on Etsy could be the perfect fit for you.

Take a page out of Taylor Swift’s book and shake it off when it comes to competition on Etsy.

Suggestions for success on Etsy

For successful sales on Etsy, implementing effective strategies is crucial. Here are some top tips to improve success rates on the platform:

  • Build a strong brand: Establishing a clear brand identity that identifies with a particular product or service can generate higher sales and customer loyalty.
  • Optimize listing details: Ensure accuracy and relevance of the product names, descriptions, images, and tags for search engine optimization to increase visibility to potential customers.
  • Use social media platforms: Utilize social media platforms like Instagram, Facebook, and Pinterest to promote your business to larger audiences
  • Interact with customers: Timely response to inquiries, personalized messages for orders received and shipping details can help establish long-term relationships with customers.

Additionally, businesses should create good-quality products that cater to their customer’s preferences which in turn can lead to positive reviews and help attract new customers.

It is important not to underestimate the significance of putting time into these types of activities as they can aid in business growth over time.

Welcome to the wild west of online selling, where anything goes and your inner auctioneer can finally shine-Selling on eBay.

Note: The last sentence does not seem to be related to the tips given for selling on Etsy, but rather about selling on eBay instead.

Selling on eBay

When it comes to selling on the online marketplace of eBay, there are a few important points to consider:

  • Choose the right category for your item and optimize its title and listing description using relevant keywords.
  • Set a competitive price and consider offering free shipping to attract buyers.
  • Provide clear and high-quality product images from different angles to showcase your item.
  • Manage customer inquiries and feedback efficiently and respond promptly to build a positive reputation.
  • Keep track of fees that apply to your sales, including listing fees, final value fees, payment processing fees, and shipping costs.

While selling on eBay can be relatively straightforward with its user-friendly interface, it can also be highly competitive. To stand out among millions of listings, sellers need to prioritize their business strategy by creating an excellent customer experience.

If sellers fail to create a seamless purchase process, they risk losing potential customers. Therefore, finding ways to offer unbeatable pricing while maintaining high standards in terms of service quality may be essential in gaining an edge over competitors. Want to sell on eBay? Don’t forget the three Ps: Pictures, Price, and Patience.

Selling tips for eBay

When it comes to optimizing your sales on eBay, here are six practical tips to improve your selling techniques:

  1. Focus on creating an attractive and compelling product listing that provides a clear description of the item.
  2. Emphasize offering competitive product prices, shipping costs and expedited shipping options.
  3. Provide excellent customer service such as promptly responding to inquiries and complaints.
  4. Offer a wide range of customized payment options for buyers’ convenience and safety.
  5. Optimize your search engine visibility using target keywords for your listings.
  6. Finally, prioritize obtaining positive feedback from buyers to build trust and credibility on the platform.

As a unique detail in enhancing eBay sales success, use PayPal as a preferred payment method since it has become synonymous with eBay transactions in many countries.

Etsy vs eBay Seller Fees

If you plan to sell on ebay or Etsy, it’s important to understand the fees involved in using online marketplaces like Etsy and eBay. Revenue is only part of the picture when calculating profit margins. In this segment, we’ll compare fees of the two platforms. Let’s dive into a simplified breakdown of fees for both Etsy and eBay.

A simplified breakdown of fees for Etsy and eBay

For those who are interested in selling online, understanding the financial aspect of it is crucial. Therefore, let’s take a close look at the fees charged by Etsy and eBay for their online marketplace service. Below table contains a comparison of the Simplified breakdown of fees for Etsy and eBay.

Listing$0.20 per itemFree up to 50 listings a month
Transaction6.5% fee on sale price, including shipping12.35% fee up to $7.50
Payment processing3%PayPal at 2.9% + $0.30

As you can see from the table above, Etsy charges a flat rate of $0.20 per item listed, while eBay offers up to 50 free listings per month with no charge at all.

But, when it comes to transactions, Etsy takes a percentage of sales that include shipping (6.5%), whereas eBay takes a substantial percentage capped at $7.50 (12.35%).

Both companies need payment processing fees; Etsy charges 3%, and PayPal fees apply at 2.9% to $0.30 for eBay sellers.

Picking the Right Platform in 2023

As a seller, choosing the right platform can make all the difference in your success. For those deciding between Etsy and eBay, it’s important to consider a variety of factors before making a decision. As we move into 2023, both platforms continue to dominate the e-commerce space with unique features and audiences.

In this discussion, we’ll explore the different factors that sellers should keep in mind when deciding between Etsy and eBay.

By examining the key considerations for each platform, you’ll be better equipped to make an informed choice for your business. And at the end of this discussion, we’ll wrap up with a concluding statement on the best platform to sell in 2023.

Factors to consider when choosing between Etsy and eBay

When deciding between Etsy and eBay, there are numerous aspects to consider before settling on one platform. It is crucial to examine the various factors that come into play based on individual business needs.

Specialization: If a seller has clear knowledge and proficiency in a particular field of craft or product, Etsy may be the better option because it serves as a more artisan-focused platform.

Advertising: eBay has a paid advertising capability for your online store like Etsy ads but you have to be approved to use it.

Audience: Depending on the buyers’ age demographic, preferences and buying habits, either Etsy or eBay could be more suitable.

Costs: Although the expenses differ for both platforms, with Etsy charging more in terms of fees; eBay is less expensive than Etsy but requires sellers to pay various other charges not applicable to the former platform.

Customizations: As per preferences and designs, choosing between eBay and Etsy should depend on how frequently products can be edited & modified after being posted for sale online.

Trending Products: Before signing up, potential sellers need to research top-selling products in their niche market primarily using data analytics information available for each platform and then register.

It’s essential first to determine which brand better aligns with business objectives by analyzing multiple factors surrounding these diverse microcosms. The majority of the variables above exist only within minute systems; however, they significantly impact company results.


Both these online marketplaces have pros and cons. As an Etsy seller, I wouldn’t choose to sell on eBay other than to list an old stereo or something that I wanted to sell. I use Etsy because the fees are reasonable compared to using advertising and the Etsy brand fits with the items I sell.

Etsy offers sellers a reliable platform that continues to go from strength to strength.

But the decision between Etsy vs eBay depends on the specific needs of the seller. 

Etsy caters to unique handmade items and offers a more personalized experience for buyers while eBay is ideal for selling commodities in bulk or second-hand goods.

However, it’s also possible to sell handmade items on eBay and vintage goods on Etsy. Ultimately, selecting the right platform comes down to what inventory you have and who your target market is.

Five Facts About Etsy vs. eBay: Which is Better for Selling?

  • Etsy is better for selling one-of-a-kind, antique, or handmade products, whereas eBay is more versatile and allows the trading of new, used, old, wholesale, vintage, handmade, and other types of products. 
  • Etsy has a smaller but more targeted audience of over 95 million active buyers who prefer unique and creative items, while eBay has a much larger audience of approximately 159 million active users worldwide looking for better deals.
  • ✅ Selling on Etsy is more straightforward in terms of fees, with a flat listing fee of $0.20 per item and a transaction fee of 5% on the sale price, while selling on eBay requires careful attention to the final value fees, insertion fees, optional listing upgrade fees, and PayPal fees. 
  • Etsy provides a more cohesive and personalized user experience with features like shop customization, buyer and seller reviews, and direct messaging, while eBay is more focused on auction-based and fixed-price sales models, and allows for less interaction between buyers and sellers. 
  • Ultimately, the choice between Etsy and eBay comes down to the type of products a vendor sells and the audience they want to target. While Etsy is great for personalized and creative items, eBay offers more flexibility in product scope and pricing models. 

FAQs about Etsy Vs. Ebay: Which Is Better For Selling

What types of products can you sell on Etsy vs eBay?

  • Etsy is perfect for selling one-of-a-kind, antique, or handmade products, including made-to-order items.
  • eBay is more versatile in its product scope and restrictions, allowing sellers to trade new, used, old, wholesale, vintage, handmade, and other types of products, including mass-produced goods.

What are the differences in user experience between selling on Etsy vs eBay?

  • Etsy has a simpler sign-up process, but it’s harder to be discovered on the platform. Etsy offers more support to its sellers through its Seller Handbook, forums, and analytical tools.
  • eBay has a more customizable listing process and attracts more traffic on its own. eBay provides more options for sellers to create accounts, including using Google, Facebook, and Apple. eBay also offers more selling tips to help sellers succeed.

What fees do Etsy and eBay charge for sellers?

  • Etsy charges a $0.20 insertion fee per item and a 5% commission fee on sales. Etsy also offers additional optional features for an extra cost, such as promoted listings and Etsy Payments.
  • eBay charges various fees, including a listing fee for each item, a final value fee on the item’s sale price, and additional fees for optional features like extra images or subtitles. eBay also offers eBay Payments, which has its own fees for processing payments.

Which platform is better for selling unique and creative items?

Etsy is the best platform for selling unique and creative items, including handmade and made-to-order products. Its audience of over 95 million active buyers is specifically looking for these types of products.

What types of products can you auction on eBay?

eBay allows sellers to auction off just about anything as long as it’s legal, including mass-produced and used goods. Sellers can choose to use either an auction-based or fixed price sales model on eBay.

Which platform is better for selling a wide range of products?

eBay is the better platform for selling a wide range of products, including new, used, old, wholesale, vintage, handmade, and other types of products. It has a larger audience of approximately 159 million active users worldwide and more flexible selling options than Etsy.