Etsy provides lots of different stats and metrics but it can be tough to know which ones you should be focused on.
In this post, we’ll take a closer look at two stats that often get confused. Etsy Views Vs Etsy Visits.
In short Etsy Visits shows the number of people that came to (visited) your Etsy shop
Views are the number of items that were looked at.
Read on to learn more about what they are, how they’re different, and why they matter for your business.
Etsy Views vs. Visits: What’s the Difference?
Etsy views refer to the number of times that your listing has been seen by potential buyers.
This includes both buyers who are logged into Etsy and those who are browsing the site without an account.
Meanwhile, Etsy visits refer to the number of unique visitors who have come to your shop page. Note that a visit only counts if the person spends at least 30 seconds on your page; if they leave before that, it doesn’t count as a visit.
So, what’s the difference between these two metrics? Essentially, views give you a sense of how many people are seeing your listings, while visits give you a sense of how many people are interested enough in your shop to check it out. And both of these things are important when you’re trying to grow your business on Etsy.
So one visit may result in many views in the same way that I may visit a bricks-and-mortar store once (one visit) but may look at many different products (many views).
Why Do Etsy Views and Visits Matter?
To put it simply, more views and visits mean more sales. The more people who see your listing, the more likely it is that someone will decide to purchase from you. And the more people who visit your shop, the more likely it is that they’ll become repeat customers.
That’s why it’s so important to pay attention to both of these metrics as you’re growing your business on Etsy.
How to Find Your Etsy Shop Stats?
On Desktop: In Etsy Shop Manager on the menu on the left and side of the page there is a menu option called Stats. Click on that and you will be taken to your stats page.
On the page, you will see a chart that shows the number of visits, number of orders, your conversion rate, and your revenue for the period that you specify.
Under the chart, you will see a breakdown of how shoppers found you (search, social media, etsy ads, etc).
Further down the page, you will see the statement “Shoppers viewed your listings X,XXX times” and “That’s an average of X.XX listing views per visit.
My Experience with Visits and Views
The thing about stats is that you can become addicted to stats and spend all day repeatedly checking the Etsy stats page to see the number of visits on Etsy or the number of views your products have had.
When I first opened my Etsy store, before I had any sales I was obsessed with whether the number of views or visits had increased but this distracted me from focusing on product research, listing new products, and improving my knowledge of Etsy SEO. These are the key focus areas of any Etsy seller.
I now check my stats periodically to ensure the overall trends are heading in the right direction but I no longer obsess over them.
Etsy views and visits are both important metrics to pay attention to as you’re growing your business on Etsy. Views give you a sense of how many people are seeing your listing, while visits give you a sense of how many people are interested enough in your shop to check it out. Keep an eye on both of these things as you work to grow your business for the best chance at success!
How to Improve The Number of Views and Visits on Etsy?
To get more views, you need to get your listings in front of more Etsy shoppers. There are many ways of doing this, but Etsy SEO is in my mind the most important. Get this right and you rank higher in Etsy Search and will therefore get more people to your store and to view your products. With millions of active buyers on the marketplace, perfecting your Etsy SEO will help you organically get more eyes on your shop or listing, which will be shown in your stats.
What is considered a view on Etsy?
Views when an item is displayed on a buyer’s screen. So, if a buyer has searched for Trendy Sweatshirt and your item is shown on search results page 2 and the buyer goes to page 2, that is considered a view of your product.
Are Etsy Stats Accurate?
There is no simple answer to this question. Some people feel that Etsy’s stats are accurate, while others believe that they are not. There is no sure way to know for sure if Etsy’s stats are accurate or not. However, if you are concerned about accuracy, it might be best to use another source for your data, such as Google Analytics which can be connected to your store.
Doing this gives you a second dataset to use to compare against Etsy’s stats to see if there is a significant difference between Etsy and google.
Can you really use this information to improve your Etsy shop?
Stats can help improve your shop. For example, if an item is being viewed or favorited a lot but not purchased, it could be worth checking your product description, pricing, shipping costs, etc to see if you can identify what is preventing people from making a purchase.
The number of views per visit for example indicates whether your visitors are browsing your store or just looking at one product and then leaving. You want people to stay in your shop as Etsy will see this as a positive sign that people like your listings.
So in this scenario, you could try linking to other items from within your product description e.g. when viewing a t-shirt, link to the sweatshirt with the same design.