Alura Etsy Review – Boost Your Etsy Shop With This Etsy Tool is a game-changer for anyone with an Etsy business. 

It is far more than just a comprehensive research tool as it assists store owners with everything from keyword research to writing replies to messages and reviews using AI, 

Alura makes it easy for sellers to understand what’s selling on Etsy and discover high-demand products to boost their sales.

With its user-friendly interface and Chrome extension, Alura’s product research functions are among the best in the business.

But is it all hype? Are the sales figures correct given that Etsy doesn’t share that information via its API?

Want to find out? Read on.

Alura Logo


Alura is an all-in-one platform designed to help sellers on Etsy expand and grow their businesses.

With Alura, users can easily manage all aspects of their Etsy shops, from conducting keyword and product research to optimizing their listings with the right keywords and marketing their products on social media platforms.

Pros and Cons

  • All-in-one platform for managing Etsy business
  • Helps with keyword and product research
  • Provides listing optimization and promotion tools
  • Integrated email marketing and social media posting
  • Helps with keyword and product research
  • Financial reporting and profit tracking
  • Only useful to Etsy Sellers
  • Not endorsed by Etsy (not many tools are)
  • Reliant on Etsy API, which could be limited

This blog post contains links to services I recommend. I may receive a commission if you purchase a product or service through a link on this site. This does not cost you or impact your purchase in any way.

Alura Etsy Tool For Keyword Research

If you want to do keyword research then I’d strongly recommend using eRank or Marmalead. They are the market-leading Etsy Keyword research tools.

However Alura can be used as a keyword tool, it just doesn’t specialize in it in the same way those two tools do.

If one searches for “mountain bike shirt” you get the stats returned below. Whilst the stats are useful they could be better. For example, because the tool gives total views which means you can’t see the monthly search trend.

Alura Mountain Bike Shirt

The Competition figure differs when compared to the data eRank returns for the same query (5,917 compared to 5,678 in eRank). As the numbers are close enough Alura still gives you a solid view of how competitive the term is.

Within eRank you can limit your search to certain countries e.g. the UK. In Alura, you can’t and it doesn’t provide an option to filter based on location either.

If I was looking for a tool solely for keyword research, then Alura would not be it. However, if you’re looking for a tool with a wider functionality set that helps find what products on Etsy are selling well to inform your own product selection, then Alura could be right for you. Read on to find out why

Etsy Product Research

Product research is where Alura really comes into its own with its Product Seeker tool. The app enables you to enter a term and set thresholds of sales and it returns data that shows what products are selling on Etsy based on your query.

You want to sell products that are in demand and that’s exactly what the tool helps you find.

The product finder app enables you to finger on category, location, and many other thresholds as shown below.

Alura Product Finder

Data returned includes:

  • Product
  • Price
  • Number of Favorites
  • Monthly Sales (estimated)
  • Total Sales (estimated)

Straight away from this data, you can spot products to investigate further. If you are selling using Print On Demand, the products displayed will give you a quick view of the types of designs that are actually selling.

Alura Etsy Review - Product Finder Results

Analyzing Your Competition

Analyzing your competition and those shops that are doing well is a great way to learn what does and doesn’t work when it comes to selling on the marketplace.

In Shop Analyzer you can enter a store name and get a wealth of information on that shop.

Alura displays overall sales numbers and estimated revenue for the store. It also displays the listings and shows:

  • Price
  • Number of Favourites
  • Estimated Monthly Sales
  • Total Sales

I ran a test on my store and compared the figures shown by Aulra to my actual sales figures.

Unfortunately, the figures from Alura were a bit off. It overestimated my orders significantly but did well at distinguishing between my top sellers and those that had barely sold.

The data is still useful as long as you don’t treat it as being 100% accurate.

Away from the sales data, the tool shows Tags used in the store, a breakdown of the categories the store sells in, and a number of other data points that aren’t overly helpful.

Alura Listing Catagories

Alura Key Features

The features of Alura make it one of the most powerful tools available for Etsy sellers. The platform is tailored specifically to the needs of sellers, its all-in-one solution covers all aspects of the Etsy journey. 

This includes keyword research, product research, and listing optimization tools. Alura’s product research tool is particularly useful for discovering winning product ideas, and its accuracy ensures that sellers can confidently add the products to their Etsy shop.

For those looking to achieve 5-star reviews, Alura provides a guide and a simple-to-use tool for asking customers for feedback.

Alura’s suite of tools for Etsy keyword and product research, combined with its powerful solution for managing and scaling Etsy shops, makes it an essential tool for any seller looking to increase their success on the platform.

Alura Keyword Tool

The Alura Keyword Research feature is a tool made specifically for Etsy sellers to help them optimize their listings for better visibility and more sales. By providing data directly from Etsy, the tool allows sellers to find the right keywords with low competition and high demand.

This helps them improve their products’ searchability and attract more traffic to their shops. By using the Alura Keyword Research tool, Etsy sellers can stay ahead of the competition and boost their sales on the platform.

Alura Extension

The Alura Extension is a Chrome extension that provides data to validate product ideas and discover potential best-selling items in untapped niches with less competition.

The tool enables sellers to analyze the level of competition and learn from best-selling products directly from within Etsy. By doing this, sellers are able to make better-informed decisions when improving or creating new listings. 

The Alura Extension helps sellers launch their products confidently by accelerating their time to market and providing powerful marketing tools to grow their businesses faster than ever before. Overall, the Alura Extension is an all-in-one platform that unifies every aspect of the Etsy seller journey, from research to marketing.

Alura Product Seeker

Alura’s product seeker functionality helps Etsy sellers find high-demand, low-competition products in every category on Etsy by using smart filters that personalize inspiration based on exact needs, niches, and preferences. This feature is useful for both starting and growing an Etsy shop as it helps accelerate time to market and provides powerful marketing tools to take businesses to new heights.

The platform unifies every aspect of the Etsy seller journey, from research to marketing, making it a simple all-in-one solution for product seekers.

Shop Analyzer

The Alura Shop Analyzer is a powerful tool designed to help Etsy sellers improve their listing’s search ranking. It provides an easy way to research successful Etsy shops and make more informed decisions about creating or improving your own shop or listings.

With the Shop Analyzer, sellers learn from the best in the market and understand what works and what doesn’t. This tool gives sellers a major advantage over their competition and helps them grow their Etsy shop quickly, regardless of the products they sell.

AI Assistant

AI is getting everywhere nowadays and it found its way into Alura too. Stuck for on how to reply to a customer message? Alura AI assistant can help. There are three templates set up for Etsy-specific use cases.

  1. Customer support answers
  2. Product descriptions
  3. Review responses

This looks like ChatGPT has been integrated but either way, the output is pretty good. Below is an example of the Review response template.

AI Assistant

Email Sender

Including email marketing in your overall marketing strategy is a great idea. Growing an email list helps you take control of your customers instead of leaving all the valuable marketing data in Etsy’s hands.

Alura provides an Email Sender tool that enables you to create an email list that your customers can sign up to. From there you can create automated flows that trigger custom emails to be sent based on your engagement with the customer.

So you won’t need to use tools like Mailchimp for your email marketing, you can do it all in Alura.

No other tool offers this. If you want to take your handmade or vintage business to another level, you should start using this tool and growing your email list and level of engagement with your customers.

Alura Follow-Up Reminder

Followup Reminder is a powerful tool designed for Etsy store owners who want to improve customer relationships and drive repeat sales. With its easy-to-use reminder system, users can send personalized follow-up messages to each customer and never forget to reach out again.

By using smart tags and templates, sellers can craft the perfect message that encourages feedback, expresses appreciation, and fosters loyalty. Sellers can increase their shop’s review rate by up to 114% and improve their SEO, leading to increased visibility and more sales.

The tool also helps sellers stand out from competitors and differentiate themselves by having more reviews. 

Additional Alura Resources

Alura Calculator For Etsy

Calculating your profit margins when selling on Etsy can be really difficult as Etsy fees aren’t easy to understand. Luckily Alura has a free-to-use Etsy fee calculator,

Alura Etsy Fee Calculator

The calculator isn’t perfect though. If you are a seller from outside of the US, the calculator doesn’t include additional fees you will incur.

Privacy Policy Generator

Populating your policies is key on Etsy. It gives your store a little boost in search and helps show you mean business. includes a free Privacy Policy Generator that you can use to populate the policy on your store. Helpful!

Top Etsy Sellers

A little gimmicky but Alura recently added a Top Sellers Page that does what it says. It shows you the top stores by sales. You can view by category so you can see the top sellers in your category.

Not massively helpful but if you want to see successful shops so you can learn from them, this will help with that.

Top Etsy Listings

Similar to the top Etsy Sellers, you can now see the top Etsy listings by category. I’ve used this to give me new niche and new product ideas for my print on demand store.

Alura Pricing

Compared to EtsyHunt, Alura is significantly more expensive. The follow-up reminder and the AI assistant are nice touches but not sure they make this tool worth paying more 3 times more than EtsyHunt.

Alura offers a free plan that provides access to some of the features and caps your usage at 10 searches in each function.

There is a $29 per month Starter plan is more than sufficient for most users. However, those who have multiple shops will need the Pro plan. The Pro Plan costs $49 per month and offers access to all functionality, you can connect multiple shops and gives unlimited use to search-related functionality.

Alura Alternatives

Check out our article that provides an overview and a larger list of Etsy SEO tools.

Paid Alternatives

Etsyhunt and Everbee are two similar tools to that offer some of the same functions. It’s worth checking those two tools out as they offer free trials. You may find that you prefer one tool over another due to its UI. EtsyHunt is cheaper than an Alura and a tool I continue to use. Check out our full review here.

I strongly recommend either Marmalead or eRank as your main keyword and Etsy SEO tool. The best-selling shops on Etsy will use one of these two tools. They have large databases of data that you can search to find keywords that have the best potential to help give your products the best chance in search.

I’ve tried Marmalead and it’s an awesome tool but I just couldn’t get on with it. I switched to eRank and have used it ever since (3 years+). It’s cheap and has helped me find new niches, products, and great keywords to help optimize my listings.

Free Alternatives

If your store isn’t overly profitable yet you may want to find free tools to find keyword ideas for your products or for ideas for new products.

  • Etsy Search: Etsy’s own search engine is a great way to find products that are similar to your own. You can search by keyword, category, and price.
  • Google Search: Google Search is another great way to find products that are similar to your own. You can use the same search parameters as you would with Etsy Search.
  • Amazon Search: Amazon Search is a great way to find products that are similar to your own. You can search by keyword, category, and price.
  • Pinterest: Pinterest is a great way to find inspiration for your own products. You can search for products by keyword, category, and price.
  • Instagram: Instagram is a great way to connect with potential customers. You can share photos of your products and use hashtags to help people find your shop.

These are just a few of the many Alura alternatives that are available. By using these tools, you can find products that are similar to your own, connect with potential customers, and increase sales.

Tips to Find the Right Keywords for Your Etsy Listings

When finding keywords for your Etsy listings, it’s important to keep in mind the following tips:

  • Use relevant keywords: Use keywords that are relevant to your products.
  • Use high-volume keywords: Use keywords that have a high search volume.
  • Use long-tail keywords: Use long-tail keywords that are less competitive.
  • Use negative keywords: Use negative keywords to exclude irrelevant keywords from your listings.

My Experience With Alura

I love a good chrome extension as it allows you to use Alura whilst doing research on Etsy. A simple click and you get lots of additional information that helped me decide whether a niche or product was worth researching more or not.

I found the Follow-Up tool really useful in tracking who I had followed up with. You can set it up so it only reminds you after the order is dispatched + so many days. That way you can be sure the customer has received the item. It increased my order-to-review ratio and repeat customers too.

I’ve implemented the email sender and found that to be a great addition to Alura. Being able to have and manage a mailing list using a tool that integrates with Etsy feels like a no-brainer.

I continue to use the tool alongside eRank as together they give me all the functionality I need.


In this Alura review, I’ve given a warts and all view of the tool. Is it the best Etsy keyword tool out there? No, For me that remains eRank. However, I think Alura can work really well alongside eRank.

Alura provides estimated sales data, that whilst not 100% accurate still gives you a good indication of what is selling well and what isn’t. That can be extremely reassuring when deciding whether to pursue a new niche or product idea.

The additional tools like the follow-up reminders, AI assistant, and email sender make it easier to run your shop and grow your revenue.

Overall using Alura alongside either eRank or Marmalead in my mind, is the best way forward. Alura brings a lot to the party but doesn’t have the keyword data that eRank or Marmalead provide.


How Does Alura Know the Number Of Sales On Etsy

Alura analyses various data, such as views and favorites, to approximate a listing’s total and monthly sales. According to Alura, the estimated sales have an approximately 80% accuracy rate. 

Comparing Alura data to my own sales figures I find this to be about right.

While it’s not 100% accurate the estimated sales figures are invaluable and give insights that are difficult to obtain elsewhere. By using this tool, you can make more informed decisions and avoid wasting effort in areas that are not as significant.

Best Way To Use Alura Chrome Extension

The best way to use the Alura extension is to search for competing items and note the number of monthly sales and their prices. This information will help you predict how well your item will sell and in what rank. Also, check the low-competition items which will make it easier for you to get higher sales. By using Alura, you can discover the best products to sell and price them accordingly, leading to increased sales for your Etsy shop. Don’t forget to click the Alura icon while searching for products in the Etsy marketplace to make the most of its useful features.

Is Alura Worth It?

Yes. Using Etsy-focused tools is very important and gives you an advantage of those Etsy sellers that do not. Tools like Alura can help you manage your shop better by optimizing it and helping you find products, keywords and niches that are in high demand.

What is Alura?

 Alura is a comprehensive tool for Etsy sellers that provides numerous features to help them optimize their listings and better understand the market demand. This tool assists sellers in providing detail-oriented analysis of their products and pricing strategies to ensure maximum sales.

Alura provides a keyword review feature that enhances the search visibility of sellers by providing suggestions of keywords that are popular in searches related to the seller’s product. It also analyzes the competition and provides an insight report on their listings.

Alura helps sellers to review their products and analyze any potential for scaling up their Etsy business. Overall, Alura serves as an assistant for Etsy sellers by providing tools to help them better understand and market their products to their customers.