If you own an Etsy shop, you know how important it is to have great product descriptions. Your Etsy listing descriptions are how you showcase your products to potential buyers. And since late last year, Etsy uses your product descriptions in Etsy SEO algorithm when deciding where to show your listing in the product descriptions.
It’s your job to both entice shoppers with compelling descriptions that highlight the benefits and to answer all their questions to remove any doubt that your product is for them.
In this article, you’ll find 11 actionable tips that will help you write great Etsy product descriptions that will attract the right shoppers and help you rank your listings high in Etsy search results.
What is an Etsy Product Description?
Definition of an Etsy Listing
An Etsy listing is a product for sale in an Etsy shop. It includes photos of the item, a title, a description, tags, and other information such as price and shipping details.
Purpose of an Etsy Product Description
The purpose of an Etsy product description is to accurately describe your product to potential buyers. It should provide important details about your item, including materials, size, and any unique features. A good Etsy product description will help buyers make an informed purchasing decision.
Importance of a Good Etsy Product Description
A good Etsy product description is crucial to the success of your Etsy shop. A great description will help your SEO and ensure people find your listing. It will also increase your conversion rate by helping buyers make informed decisions. The better your descriptions, the more likely buyers are to purchase your items and recommend your shop to others.
Why are Etsy Product Descriptions Important?
Etsy Product Descriptions Affect Your Sales
Your Etsy product descriptions have a direct impact on your sales. If your descriptions are inaccurate or incomplete, buyers may be hesitant to make a purchase. Accurate and detailed descriptions can help increase sales and reduce returns since buyers will know exactly what they’re getting.
A Good Etsy Product Description Attracts the Right Shoppers
The right shoppers are those who are interested in your unique products. By writing accurate and detailed descriptions, you can attract the right buyers who are more likely to purchase your items. This can help increase your shop’s overall sales and reputation.
Etsy Product Descriptions Help Your Shop Stand Out
One of the best ways to make your Etsy shop stand out is to write great product descriptions. The more detailed and unique your descriptions are, the more likely they are to catch the attention of potential buyers. This can help your shop’s items rank higher in Etsy search and attract more traffic.
How to Write Great Etsy Product Descriptions
Use Keywords Wisely
Using keywords is an important part of writing effective Etsy descriptions. Keywords are phrases that buyers use to search for items on Etsy. By including relevant keywords in your descriptions, you can improve your listings’ chances of ranking high in search results as Etsy uses your description in the SEO algorithm.
Describe Your Product in Detail
When it comes to writing Etsy product descriptions, more is usually better. Buyers want to know as much as possible about the item they’re considering purchasing. Make sure to include details about the size, color, and materials of your item, as well as any other unique features that may set it apart. The more accurately you can describe your item, the more likely buyers are to make a purchase.
Use Bullet Points to Highlight Features
One way to make your Etsy product descriptions more effective is to use bullet points to highlight important features. Bullet points draw the reader’s attention to specific details, making it easier for them to quickly understand the key benefits of your item. This can help improve your conversion rate and make your listings more appealing to potential buyers.
How to Optimize Your Etsy Product Descriptions for SEO
Include Target Keywords
One of the most important ways to optimize your Etsy product descriptions for SEO is to include target keywords. These are phrases that buyers use to search for items on Etsy. By including these phrases in your descriptions, you can improve your listings’ chances of ranking high in search results.
Write for Real People, Not Just for Etsy SEO
While it’s important to include target keywords in your Etsy product descriptions, it’s also important to write for real people, not just for search engines. Your descriptions should be easy to read and understand. Focus on describing your item accurately and in a way that appeals to potential buyers.
Use Punctuation and Formatting to Increase Clarity
Punctuation and formatting can be powerful tools in improving the clarity of your Etsy product descriptions. Use headings, bullet points, and other formatting styles to make your listings easy to scan. Make sure to use proper punctuation and grammar so that your descriptions are easy to read and understand.
Crafting the Perfect Etsy Product Description Template
The introduction of your Etsy product description should grab the reader’s attention and make them feel like they’re in the right place. Use engaging language to describe the item you’re selling and make it clear why it’s relevant to the buyer.
Features and Benefits
After the introduction, it’s important to describe the features and benefits of your item. Focus on what makes your product unique and why a buyer should choose your item over other similar products. Use bullet points or other formatting styles to make these features stand out.
Finally, it’s important to include specifications about your item. This should include details about the dimensions, materials, and any other important factors that a buyer needs to know before making a purchase.
Try to include frequently asked questions that customers may have about your product. Your aim should be to write your Etsy listing description to remove any doubt the customer may have.
Do’s and Don’ts of Writing Etsy Product Descriptions
Do Use High-Quality Photos to Supplement Your Description
High-quality photos are an important part of any Etsy listing. They help buyers understand what they’re purchasing and can be a great supplement to your written description. Make sure to take clear, high-quality photos that accurately represent your item.
Don’t Overuse Adjectives and Clichés
Etsy sellers know it’s important to make your product sound appealing, overusing adjectives and clichés can make your listings sound less genuine. Try to use descriptive language that accurately reflects your product, without relying too heavily on buzzwords or marketing jargon.
Do Your Research on What Successful Listings are Doing
Take some time to research what successful Etsy listings are doing. Look for patterns in the language they use, the way they format their descriptions, and the types of photos they use. This can give you inspiration for your own listings and help you stay competitive.
11 Tips for Writing Killer Etsy Product Descriptions
1. Use Paragraphs and Bullet Points Together
Using a combination of paragraphs and bullet points can help make your product descriptions more effective. Use paragraphs to describe the item in more detail, and bullet points to highlight key features.
2. Make Your Description Easy to Scan
Most buyers are scanning rather than reading product descriptions. To make yours more effective, break up your description into smaller chunks using headings, bullet points, and short paragraphs.
3. Write Your Description to Sell, Not Just Describe
Remember, your goal is to sell your item to potential buyers. Make sure to use language that emphasizes the benefits of your product and makes it clear why a buyer should choose your item over others.
4. Refine Your Description Over Time
Don’t be afraid to make changes to your product descriptions over time. Analyze your results and test different approaches to see what works best.
5. Include Social Proof – Reference Reviews
Using social proof, such as mentioning your 5-star reviews or testimonials, can help make your product descriptions more compelling. Buyers are likelier to trust a seller with a proven track record of delivering quality products.
6. Use Your Product Description to Tell a Story
Use storytelling to help sell your item. Tell potential buyers about the inspiration behind your item, or a special feature that sets it apart from similar products.
7. Appeal to Your Ideal Customer
When writing your product descriptions, think about your ideal customer. What features and benefits are most important to them? Use language that speaks directly to this audience.
8. Highlight the Benefits, Not Just the Features
While it’s important to describe the features of your item, it’s even more important to highlight the benefits. Focus on how your product will make the buyer’s life easier or better in some way. What are their preferences and pain points? Use this information to craft descriptions that speak directly to their needs.
For example, if your target audience is busy parents with young children, you may want to focus your item description on convenience and ease-of-use. Highlight features such as quick assembly or a compact size that make the product easy to use and store.
You may also want to address common pain points for parents, such as spills or messes, by emphasizing spill-proof or easy-to-clean features. On the other hand, if your target audience is fitness enthusiasts, your product description should focus on performance and quality.
9. Use Emotions to Create Desire
Emotions are a powerful tool in driving sales. Use language that appeals to the buyer’s emotions, whether it’s excitement, happiness, or a sense of exclusivity.
Here are some examples of language that appeals to emotions:
- Excitement: “Experience the thrill of…”
- Happiness: “Bring joy to your life with…”
- Exclusivity: “Be one of the select few to own…”
- Inspiration: “Unlock your potential with…”
- Comfort: “Relax in the luxurious comfort of…”
- Nostalgia: “Rediscover the classic elegance of…”
- Adventure: “Explore the world with…”
- Security: “Protect your loved ones with…”
- Pride: “Show off your style with…”
- Gratitude: “Celebrate life’s achievements with…”
10. Use Psychology To Convert Your Customer
By tapping into our natural fear of missing out and playing up the scarcity of your products, you can entice even the most hesitant shoppers to make a purchase. Think about it, when you see a limited-time offer or a low stock warning, you feel a sense of urgency to act fast before it’s too late.
This is the power of using scarcity and FOMO to your advantage. With a little bit of research and creativity, you can craft compelling marketing messages that speak directly to your target audience’s deepest desires and fears. So what are you waiting for?
Get started on incorporating these psychological tactics into your sales strategy and watch your customer conversion rates soar! Remember, the opportunities are endless when you harness the power of psychology.
11. Link To Other Product Listings
Etsy is a highly competitive marketplace, with thousands of sellers vying for the attention of potential customers. In such an overcrowded space, it’s essential to stand out from the crowd to succeed. That’s why sellers on Etsy should always link to other products in their product descriptions.
Not only does it help to direct buyers to more of your inventory, but it also gives them context and encourages them to explore your shop further.
Placing links to other coordinating or matching items is an excellent way for shoppers to see the full range of merchandise available in the store. With higher visibility in search results for sellers with lower shipping costs or free shipping, linking to other products is more important than ever for Etsy sellers to thrive.
Tools – AI Can Help
Alura.IO provides similar AI writing tools specifically created for Etsy.
The free AI tool Chat GPT can also be used to help write product listings for your Etsy store as well as many other use cases. I strongly recommend you check it out.
Crafting Etsy product listing descriptions that truly sell can be a daunting task, but keep in mind that the key is to include factual data that is presented in an appealing and easy-to-read way. Remember to use paragraphs and bullet points to break up your description, making it easier to scan.
Highlight the benefits of your product and appeal to your ideal customer by using emotions and storytelling. It’s also crucial to incorporate social proof in the form of customer reviews and refine your description over time to increase your chances of success.
Lastly, understanding your target audience and using psychology to convert them will take your product descriptions to the next level. Don’t forget to link other products in a friendly tone of voice, in third person point of view, to increase sales across your entire store.
By following these tips, you’ll be well on your way to creating effective Etsy product descriptions that drive conversions and meet customer needs.