How To Change Your Etsy Shop Name in 2023


Need to know how to change your Etsy shop name? We’ve got you covered.

If you’re like most Etsy shop owners, you probably chose your shop name without giving it too much thought. After all, it’s not like you’re naming a baby—it’s just a name for your business, right? WRONG.

Choosing a name for your Etsy shop is actually a really big deal for Etsy sellers. Why? Because your shop name is one of the first things potential customers will see when they find your shop, and you want to make sure it’s something that will grab their attention and make them want to stay awhile.

Fortunately, if you’re not happy with the name you chose for your shop, you can always change it! Here’s how to change your Etsy shop name in 2023:

Etsy Makes it Easy to Change Your Shop Name

If you decide you want to change your Etsy shop name, don’t worry—it’s easy to do! Just follow these steps:

1. Log in to your Etsy account and go to Your Shop Dashboard.

2. Click on Settings.

3. Click Info & Appearance.

4. Click Change Name which is shown next to your current shop name.

5. Enter your new shop name and click Save Changes.

6. That’s it! Your new shop name will be live on Etsy as soon as you save changes.

1. How To Change Your Etsy Shop Name 

Etsy allows you to change your shop name yourself. To do so, go to “Your Account” and then “Shop Manager.” From there, select “Info & Appearance” and scroll down to the “Shop Name” section. Type in your new shop name and hit “Save.” That’s it! Your shop name has been successfully updated.

2. What To Consider When Choosing A New Shop Name 


Choosing a name for your Etsy shop can be tough – you want something that’s catchy, unique, and represents your brand well. But with so many options and considerations to keep in mind, it can be tough to narrow things down.

To help you out, we’ve compiled a list of eight things to keep in mind as you choose a name for your Etsy shop.

1. Keep it short and sweet.

You want your Etsy shop name to be easy to remember, so keep it on the shorter side. Shoot for something that’s 10 characters or less.

2. Make sure it’s available

Across all platforms

You don’t want to get too attached to a name only to find out someone else is already using it on Instagram or Twitter. Before settling on a name, do a quick search across all social media platforms and make sure the handle is available. 


If your long-term aim is to have a full-time business it’s worth making sure that your chosen name is available as a legal business name e.g. in the UK that it is not already registered as a Limited Company.

3. Avoid using numbers or hyphens.

While numbers and hyphens can be helpful in making your Etsy shop name more unique, they’re not always the best idea.

Numbers can be confusing and hard to remember, while hyphens can get lost if someone is trying to type out your URL from memory. If you absolutely must use either of these, try to keep them to a minimum.

4. Keep it relevant to what you sell.

Your Etsy store name should give customers an idea of what they can expect to find in your shop.

If you sell handmade jewelry, for example, try incorporating words like “beads,” “bracelets,” or “necklaces” into your shop name. 

5. Brainstorm with friends or family members

Naming your Etsy shop can be a lot easier with some help from your friends or family members. See if they have any suggestions or if any of their ideas spark some inspiration for you. 

6. Get creative with puns or wordplay

If you’re having trouble coming up with a name that encapsulates everything you’re looking for, try getting creative with puns or wordplay.

This can be a great way to add some personality to your shop name without sacrificing relevancy or memorability. 

7, Don’t overthink it! 

At the end of the day, the most important thing is that you’re happy with the name you choose for your Etsy shop.

So if you’re stuck between two names, go with the one that feels right – chances are, your gut instinct will lead you in the right direction.

8. Don’t Infringe Copyright or Trademarks

Before you settle on a new name check that it isn’t already trademarked or that it includes a brand name for example.

You don’t want to change your name then have to change it again following receipt of a cease and desist letter and wish you still had your old name.

3. How To Inform Your Customers About Your Shop Name Change 

Once you’ve selected and changed your Etsy shop name, it’s important to let your customers know about the change.

The best way to do this is to update all of your social media accounts (Facebook, Instagram, Twitter, etc.) with your new shop name and include a link back to your Etsy store.

You should also send out an email blast to your mailing list informing them of the change. Finally, don’t forget to update any other websites or online directories (Yellow Pages, Google My Business, etc.) that list your Etsy shop’s information!


Changing your Etsy shop name may seem like a daunting task, but it’s actually pretty simple! Just follow the steps outlined above and you’ll have your new shop up and running in no time. And who knows—with a fresh start comes fresh opportunities.

You’ll never know if it’s the best name for your store, but if you have taken into account the considerations above then you’ll be well placed.

A new shop name could be just the thing you need to take your business to the next level!


How Many Times Can You Change Your Shop Name on Etsy?

You can change your shop name on Etsy as many times as you like. However, keep in mind that once you’ve used a shop name, it can’t be used again by anyone else. So if you’re planning on changing your store name frequently, make sure to check with Etsy Support first to make sure the new name you want is available.

What Happens When You Change Your Etsy Shop Name?

When you change your Etsy shop name your current Etsy shop remains accessible and buyers can still access your shop using that name even after the name of your shop has changed.

In technical terms, your shop will get a new web address / a new URL. Any links to your old shop’s name web address will redirect to your new shop’s address. Etsy uses 301 redirects to help maintain your search engine rankings after the change.

What Do I Do If I Need to Change My Etsy Shop Name Again?

You can change the name for your store five times before you need to contact Etsy and submit a name change request to ask them to approve your name change.

Does It Cost To Change Your Store Name?

No, Etsy doesn’t charge you for changing your store name. But, remember that Etsy does charge fees for listing and selling items on their marketplace. For a full breakdown check out our article How Much Does It Really Cost To Sell On Etsy.

Where To Go For More Information

The best place for more information on this topic is the Etsy Help Page.