eRank vs Marmalead: An In-depth Comparison of Etsy SEO Tools


Are you an Etsy seller trying to boost your visibility and increase sales? If so, you’ve likely heard of eRank and Marmalead.

In this article, we’ll compare these two platforms and help you decide which one suits your needs best.

eRank is an all-in-one SEO tool with keyword suggestions, sales tracking, and listing performance insights.

On the other hand, Marmalead focuses on keyword research and competition analysis.

Discover the differences between eRank and Marmalead to make an informed choice for your Etsy success.

This blog post contains links to services I recommend. I may receive a commission if you purchase a product or service through a link on this site. This does not cost you or impact your purchase in any way.

Key Takeaways

eRank and Marmalead are Etsy tools offering keyword research, competition analysis, and sales tracking.

eRank is a full-service SEO tool that helps optimize listings for search and provides keyword suggestions, title and tag recommendations, sales and traffic tracking, and listing performance insights.

Marmalead is an SEO tool that provides a performance score for Etsy businesses, keyword suggestions, trend analysis, competition analysis, sales tracking, and a listing optimization tool.

Both tools aim to help Etsy sellers reach more customers and increase sales, but eRank has a stronger focus on SEO and product research, while Marmalead is more beginner-friendly and focuses on streamlining SEO and keyword research.

Our Pick
Erank Logo


Great value, loads of useful Etsy SEO related data and Google Analytics integration, eRank is our tool of choice.

 eRank vs. Marmalead Overview

eRank: eRank is a comprehensive Etsy SEO (Search Engine Optimization) tool designed to help sellers analyze and improve their product listings. It provides various features such as keyword research, competitor analysis, and listing optimization recommendations.

With eRank, sellers can track their shop’s performance, identify top-performing products, and discover opportunities to improve visibility and sales.

Marmalead: Marmalead is considered the original Etsy SEO tool, that is specifically built for Etsy sellers. It offers a range of features to help sellers optimize their listings and gain a competitive advantage.

Marmalead provides comprehensive keyword research, trend analysis, competitor insights, and other valuable metrics. 

eRank & Marmalead Users

I spend a lot of time in Etsy-related groups including a number of private groups related to Etsy courses.

I’ve found that Marmalead users tend to be long-term Etsy sellers who sell handmade items.

Younger Etsy sellers and those involved in Print on Demand tend to use eRank as their research tool of choice.

Whilst that’s a bit of a generalisation it does seem to hold true.

Comparison of Key Features

eRank and Marmalead offer similar key functions that help sellers looking to improve the visibility of their Etsy listings in Etsy Search and get a better understanding of Etsy SEO.

The key features of both are:

  • Keyword Search – providing search volume, competition & engagement stats
  • Listing Grades – a grading based on Etsy SEO best practices
  • Keyword Comparison – comparing different terms side by side
  • Track Keywords – to see changes over time
  • Trending – See which terms are trending over time.
  • Create Keyword Lists – for future use

Keyword Search

A key feature of both is the keyword research tools.

I entered the same term in both tools. Here are the stats:

Marmalead Stats

Marmalead stats show expected searches for the next 30 days, Vs eRank which gives you an average from the last 12 months.

I’d prefer it if the tool wasn’t guessing what search volume is going to be and instead just gave me the historical facts.

eRank stats

Having sold a product relating to the keyword example used, I can tell you that the search trend data shown by eRank is far more accurate from what I have seen.

Marmalead Storm

Marmalead also offers their Storm feature that provides a list of keywords based on your initial search, and then improves the list of terms based on what you reject or keep from the list.

Its a nice feature to help you find new keyword ideas, but its nothing special.

eRank Bulk Keyword Tool

Whilst Marmalead may have Storm, eRank has a bulk keyword tool that allows you to enter a list of 20 terms and compare the data for them. 

This works really well if you have a seed list of ideas and want to compare them all in one hit.

My Listings (Marmalead) Vs Listing Audit (eRank)

eRank and Marmalead both offer functionality that grades your Etsy listing based on Etsy best practice. Both tools are adamant that one should only use the gradings as a guide and not to spend agest trying to get all your items as an A+.

The aim of the functionality is to help you optimize your listings.

I took one of my listings and undertook a comparison of eRank vs Marmalead to see how they ranked the listing and what information they gave me to improve it.

Both tools graded the item as a B (shocking right? how dare they 😀 )

eRank provides the following information:

eRank listing audit
  • Superstar Keyword – enter your main keyword that you are targeting and eRank uses it to provide more tips on how to optimize the listing.
  • Listing Grade 
  • Tips – how you can improve the listing
  • Listing Statistics – Stats about how old it is, the views, the number of favorites (which was accurate) etc
  • Title
  • Tags – the stats for all the tags used in Etsy listing.
  • Attributes
  • Category
  • Description
  • Images
  • Processing Time
  • Sales History
  • Previews – of what the item would look like in Google.
  • Hashtag Generator – produces hashtags to be used if you are sharing the product on social media. I found this really helpful.

Marmalead provides the following:

Marmalead SEO
  • Grade
  • SEO Factors – Tags, long tail focus keywords, focus keyword engagement and long tail tags
  • Sales Factors – Provides information relating to your description e.g. Number of photos, Words, Sentences, Readability & sentiment
  • Title Readability – information about readability, sentiment, length, the full title, mobile title 
  • Focus Keywords – The stats for what Marmalead deems the focus keywords (which are words that appear in both title and tags)
  • Non-Focus Keywords – Stats for these too
  • Tags – the stats for the tags.

eRank provides more useful data out of the two. Marmalead displays its data cleanly but I feel more guidance could be given to help improve the listing.

eRank Only Functionality

Whilst Marmalead does offer key functionality that a seasoned Etsy seller may need, there are many more features offered by eRank that Marmalead does not offer. This includes:

Regional Data – The ability to filter search data for a specific region – ideal if you are a non-US seller

POD Data – Trending Print on demand related data

Track Your Competition – track the sales of other Etsy shops

Analyze your competition – See which items have been added recently and analyze all the tags that they use.

Most Sales – View which Etsy stores are making the most sales and filter by region & category.

Rank Checker – See where your items rank with personalization and ads removed.

There are other data sets that eRank makes available to sellers looking to understand their shops performance, but I think you get the point. eRank provides far more data than Marmalead.

 eRank vs. Marmalead Pricing

eRank and Marmalead are two similar tools but they take a very different approach to pricing.

eRank Pricing

eRank offers 

  • A free plan that isn’t time bound and offers reduced functionality
  • eRank Basic Plan for $5.99 a month 
  • eRank Pro Plan for $9.99 a month
  • eRank Expert Plan for $29.99 a month
eRank Pricing

For most people, the Pro plan will offer more than enough of each function (searches, lookups, tracking etc) and it includes unlimited traffic stats using the Google Analytics integration so you can see what people are actually finding you for.

Marmalead Pricing

Marmalead offers a 14-day free trial and $19.99 per month paid plan. 

There are no tiered plans. The only plan costs $19.99 per month or the equivalent of ~$16 per month if paid annually

Pricing Comparison

eRank Wins: eRanks Pro plan is half the price of Marmalead and offers more functionality.

What eRank Does Better Than Marmalead

eRank provides more data and allows for filtering on that data by location which is massive if you aren’t selling to the US market.

eRank understand that other data sources (Google analytics) and other ecommerce sites (Amazon) are important to Etsy sellers and so, make this data available to users.

What Marmalead Does Better Than eRank

Whilst Marmalead doesn’t provide as much data as eRank, the data it does provide is clear and well-presented. 

They keep it simple and that simplicity means it is easy to see what matters.

eRank & Marmalead Alternatives

Whilst I dont feel there are exact competitors out there like eRank and like marmalead, there are other Etsy tools that help improve listings in your Etsy shop.

Here are some alternatives to consider:

My Thoughts: eRank vs. Marmalead

Marmalead is the original Etsy SEO tool and it has some die-hard fans who wouldn’t use anything else. It offers data in a clean concise manner but doesn’t provide as much data or functions as erank does.

eRank offers far more Etsy-related data (as well as data for other platforms) and allows you to filter data based on location (a big plus if you arent a US-based seller). eRanks premium plans are also significantly cheaper than Marmalead too.

The only downside with eRank? Some think it gives far too much data. 

I dont, I would choose eRank over Marmalead every day of the week as my keyword tool for my Etsy store.

I’ve been using erank since July 2020 and have used it to find many a great keyword and new niches to sell in.

The Importance Of Etsy SEO

Understanding the importance of SEO and implementing effective strategies is essential for achieving Etsy success.

SEO, or search engine optimization, is the process of optimizing your Etsy listings to rank higher in search results. By optimizing your listings, you can attract more customers and increase your sales.

Two popular tools for Etsy SEO are eRank and Marmalead. eRank offers comprehensive features such as keyword suggestions, title and tag recommendations, and sales tracking. Marmalead, on the other hand, focuses on keyword research and competition analysis. Both tools aim to help Etsy sellers improve their visibility and increase their revenues.

Choosing between eRank and Marmalead depends on your specific needs and preferences. Regardless of the tool you choose, optimizing your Etsy listings with SEO techniques is crucial for achieving Etsy success.

Factors to consider when selecting an Etsy marketing tool

When choosing between eRank and Marmalead, there are a few factors to consider:

  1. Features: Evaluate the features offered by each tool and determine which ones align with your specific needs and goals.
  2. Price: Consider your budget and the pricing plans of both tools to ensure they fit within your financial constraints.
  3. Usability: Take into account the user interface and ease of use of both tools to determine which one you find more intuitive and user-friendly.
  4. Seller reviews: Read reviews and testimonials from other Etsy sellers who have used both tools to gain insights into their experiences and satisfaction levels.
  5. Coaches Choice: If you are part of an online community its best to use the same tool that the community / coach uses.


Is Marmalead Worth It?

Yes, if you like their simple clean interface more than eRank, then Marmalead is a good Etsy SEO tool.

 Is eRank Worth It?

Yes, eRank is worth it. I you are selling on Etsy eRank is great value and offers unparalleled amount of data.

How Much is Marmalead?

Marmalead is $19.99 a month.

 Which is better Marmalead or eRank?

eRank is better than Marmalead. It is cheaper and offers more data than Marmalead does.

Is eRank useful for Etsy?

Yes, eRank is useful for Etsy sellers due to the features of eRank. It helps with keyword research and optimization of Etsy listings.

Is Marmalead worth the money?

Yes, Marmalead is worth the money if you are looking for a tool to improve your shop’s SEO.

Should I connect my Etsy shop to eRank?

Yes, you should connect your shop with eRank. eRank users who connect their shops are able to utilize all features from eRank.

Is eRank basic worth it?

Yes, eRank basic plan is worth it. You get access to most features and a good number of lookups per day.

What is eRank and Marmalead?

 eRank and Marmalead are SEO tools specifically designed for Etsy sellers looking to improve their ranking and increase their chances of making a sale.

These tools help you find the best keywords, optimize your shop and listings, and make informed decisions in a competitive market.

How do eRank and Marmalead compare?

Let’s take a look at the comparison of eRank and Marmalead to understand their features and differences.

What are the key features of eRank?

eRank has a range of features to help Etsy sellers optimize their listings and increase their visibility. It offers competitor analysis to help you understand how your shop compares to others in the market.

It provides recommendations on how to optimize your listings, find the best keywords, and improve your overall SEO strategy.

What are the key features of Marmalead?

Marmalead is another popular Etsy SEO tool that provides similar features to eRank. It helps Etsy sellers identify the best keywords for their products on Etsy and provides insights and analytics to help you make data-driven decisions.

Marmalead also offers a comparison tool to analyze your competitors and optimize your shop accordingly.

Which tool is better, eRank or Marmalead?

The answer to this question depends on your specific needs and preferences. Both eRank and Marmalead offer valuable insights and recommendations to improve your Etsy business.

It is recommended to try both tools and see which one aligns better with your goals and preferences.

Are eRank and Marmalead suitable for sellers who are new to SEO?

Yes, both eRank and Marmalead are suitable for sellers who are new to SEO. These tools provide guidance and recommendations on how to optimize your shop and listings, even if you have limited knowledge or experience in SEO.

How can eRank or Marmalead help me optimize my shop and listings?

Both eRank and Marmalead provide keyword research and analysis tools that can help you find the best keywords for your listings.

They also offer insights and recommendations on how to structure your titles, tags, and descriptions to improve your shop’s visibility and increase your chances of making a sale.

Can eRank or Marmalead help me improve my ranking on Etsy?

Yes, eRank and Marmalead can help you improve your ranking on Etsy. By utilizing the keyword research and optimization features of these tools, you can increase your shop’s relevancy to specific search terms.

This can positively impact your ranking within Etsy’s search results.

Which tool is recommended for new sellers looking to increase their chances of making a sale?

Both eRank and Marmalead can be useful for new sellers looking to increase their chances of making a sale.

It is recommended to try out both tools and see which one you find more user-friendly and helpful for your specific needs.

How can eRank or Marmalead help me find the best keywords for my products on Etsy?

Both eRank and Marmalead offer keyword research tools that allow you to search for relevant keywords related to your products.

These tools provide data on search volume, competition, and relevancy, helping you choose the best keywords to optimize your listings.

Are there any other SEO tools available for Etsy sellers?

Yes, apart from eRank and Marmalead, there are several other SEO tools available for Etsy sellers. Some popular options include Keyword Storm, Etsy Rank, and Etsy SEO Pro.

It is recommended to explore different tools and choose the one that best fits your requirements.