As an Etsy seller, you know that reviews are crucial for the success of your shop. Not only do they provide valuable feedback, but they also help increase your visibility and your conversion rate.
In this article, we will discuss why Etsy reviews are so important and provide tips on how to ask for a review the right way.
Why Etsy Reviews Are So Important
Etsy Reviews Can Help You Get More Sales
Firstly, positive reviews on Etsy can help increase your sales. According to a study conducted by BrightLocal, 91% of consumers read online reviews before making a purchasing decision. This means that having a substantial number of positive reviews on your Etsy shop can help build trust with potential customers, and ultimately, increase your sales.
Etsy Reviews Can Help Your Shop Rank Higher on Etsy
Etsy reviews are also essential for your shop’s visibility on Etsy. Etsy’s search algorithm takes into account not only the product’s relevance but also the quality and number of reviews.
This means that the more positive reviews you have, the higher your shop will rank in Etsy’s search results, making it easier for potential customers to find you.
Etsy Reviews Can Boost Your Shop Conversion Rate
Finally, positive reviews can boost your shop’s conversion rate. A higher conversion rate means that more customers are completing their purchases from your shop after visiting.
According to a study by Spiegel Research Center, products with reviews have a 270% higher likelihood of being purchased than products without reviews.
How to Ask For Reviews
Send a Message to the Buyer
The first and most obvious way to ask for a review on Etsy is to send a message to the buyer. You can use Etsy’s messaging system to send a personalized message to the buyer thanking them for their purchase and kindly requesting them to leave a review.
Be sure to let them know that their feedback is important to you and your business.
Hello [Buyer’s Name],
I hope this message finds you well. I just wanted to thank you again for your recent purchase from my Etsy store. It means a lot to me that you chose to shop with me and I hope you are enjoying your new item.
I wanted to ask a small favor of you. If you have a few minutes to spare, would you be willing to leave a review for your purchase on Etsy? Reviews help me to improve my products and service, and also help other potential customers make informed decisions.
Leaving a review is quick and easy. Simply log in to your Etsy account, go to your Purchases and Reviews page, and find the order for your purchase from my store.
Then, click on the “Leave a Review” button and share your thoughts on the product and your experience shopping with me.
Thank you so much for your time and support. If you have any questions or concerns, please don’t hesitate to reach out to me.
Use an Insert Card With Your Shipment
You can also include an insert card with your shipment that kindly requests the customer to leave a review.
This can be a simple and effective way to remind your customers to leave a review and can be an excellent opportunity to showcase your branding and personality to your customers.
Follow-up With a Thank You Card or Message
If you’ve sent a message or an insert card and still haven’t received a review, you can follow-up with a thank-you card or message, reminding them to leave a review.
The key with the follow-up message is not to be too pushy or demanding in your review request but to show your gratitude for their business and leave a friendly and personalized request for feedback.
When is the Best Time to Ask Customers for Etsy Reviews?
After the Delivery Date
The best time to ask for an Etsy review is after the delivery date. Once the customer has received their item, they’ll have a chance to see and evaluate the product’s quality and will be in the best position to leave an informed review.
After the Shopper Has Had Time to Receive and Use the Product
It’s important to give the customer some time to use the product before asking for a review. This way, they’ll have a chance to appreciate the product’s features and benefits and will be more likely to provide detailed and meaningful feedback.
Please Let Me Know If There is Anything You Are Unhappy With First
It’s important to provide exceptional customer service and ensure that the buyer is happy with their purchase before asking for a review.
You should include a message to let the buyer know that if there is anything they’re unhappy with, they should contact you directly so that you can resolve the issue before leaving a negative review.
Ask For Reviews On Etsy In the Right Way
Provide a Template for Leaving a Review
To make it easier for your customers to leave a review, you can provide a template or guide that outlines the steps involved in leaving a review. This can be particularly useful for first-time Etsy buyers who may not be familiar with the review process.
Be Genuine in Your Request
A genuine request for a review is more likely to be well-received than a pushy or generic one. When asking for a review, be sure to personalize your message and let the buyer know that their feedback is valuable to you.
Offer a Small Incentive, but Nothing of Significant Value
Offering a small incentive can be an effective way to encourage customers to leave a review. However, it’s essential not to offer anything of significant value, as this can come across as a bribe and go against Etsy’s policy.
I offer customers a small discount in my final message following a purchase. This encourages repeat businesses and provides another opportunity to request a review.
Dealing with Negative Reviews on Etsy
Responding to a Negative Review
It’s important to respond to negative reviews on Etsy quickly and professionally. When responding, acknowledge the customer’s concerns, and offer to resolve the issue as soon as possible.
This not only shows that you’re attentive to their needs but also that you’re committed to providing excellent customer service.
Every business gets negative reviews. Its how you deal with them that matters. I have found that dealing with negative reviews effectively not only can result in the buyer changing their review, it also shows potential customers that you care.
Learn From Negative Reviews and Make Improvements
Negative reviews can be an opportunity to learn and make improvements to your business.
Take the feedback from negative reviews seriously and make any necessary changes to your products or customer service to prevent similar issues from arising in the future.
Don’t Panic or Get Upset: Negative Reviews Happen to Everyone
It’s important not to panic or get upset when receiving negative reviews. Negative reviews are part of running a business, and they happen to everyone at some point. Instead, view negative reviews as an opportunity for growth and improvement and use them to make your business better.
Tools To Help With Customer Reviews
Asking customers for a review is straightforward. Remembering to do so and remembering which you have already sent a thank you for your order email or a further follow up email can be quite tricky. This is where Etsy tools can help.
You dont want to repeatedly ask customers for reviews if they have already left you a product review.
If you have a small number of orders, tracking messages in a simple spreadsheet should be enough. However, once you start getting a large number of orders asking people to leave reviews after each order can be difficult.
I found Alura.io‘s followup reminder tool extremely useful and it reminds you and also tracks those people you have messaged and those that have left a review.
Conclusion – Ask For A Review for Your Etsy Shop
In conclusion, asking for reviews on Etsy can be nerve-wracking, but it’s an essential part of ensuring the success of your shop.
By implementing the tips discussed in this article, you can increase the likelihood of receiving positive reviews on Etsy and ultimately boost your sales, visibility, and conversion rate.
How important are Etsy reviews?
Etsy reviews are incredibly important to have as they provide social proof that your shop is trustworthy and reputable. They can also have an impact on your search rankings within the Etsy marketplace.
Can I ask my customers for a review on Etsy?
Yes, it is perfectly acceptable to ask your customers for a review on Etsy. In fact, it is a common practice among sellers to request reviews as a way to build up their reputation.
When is the best moment to ask for a review on Etsy?
The best time to ask for a review is after the customer has received the product and has had a chance to use it. You can send a follow-up message thanking them for their purchase and politely asking them to leave a review.
How should I ask my customers for a review on Etsy?
There are a variety of ways to ask for a review on Etsy, such as through a personal message or by including an order insert with a review request. Just make sure you’re polite and not pushy when doing so.
What should I include in a review request on Etsy?
When asking for a review, it’s important to provide a template or some guidance on what the review should include. You can also include a thank you card, which will add a personal touch and encourage the customer to leave a positive review.
Can I offer an exchange for positive reviews on Etsy?
No, offering an exchange for positive reviews is against Etsy’s policies and can result in your shop being suspended or shut down.
What if a customer leaves a low review on Etsy?
If a customer leaves a negative review, it’s important to respond in a professional and courteous manner. Try to address their concerns and offer a solution, but don’t get defensive or confrontational.
How can I get more reviews on Etsy?
To get more reviews on Etsy is to send follow up messages to customers reminding them to leave a review. You can also include an order insert with a review request and make sure you’re providing excellent customer service to encourage positive reviews.
Are reviews on Etsy really important for sales?
Yes, reviews are incredibly important for sales on Etsy. They can have an impact on your search rankings and help attract new customers who are looking for reputable sellers with positive feedback.
Is it possible to get reviews without asking for them on Etsy?
Yes, it is possible to get reviews without directly asking for them on Etsy. Providing excellent customer service and delivering high quality products can naturally encourage customers to leave a review.