Starting a jewelry business in 2023 is far simpler than you think. More and more print on demand companies has started offering jewelry pieces in their product catalog.
The best print-on-demand for jewelry for me is ShineOn for the following reasons:
High-quality products manufactured in the US or the EU make ShineOn hard to beat. With competitive pricing and lots of support including the ShineOn University, you’re sure to be able to get high-margin sales with their products.
What Is Print-On-Demand Jewelry?
What is Print On Demand?
Print On Demand (POD) is a type of dropshipping service that allows businesses or individuals to print products on demand, as and when they are ordered rather than having to produce large batches of the same product beforehand. This method of production has become increasingly popular in recent years due to its cost-effectiveness, as it does not require any upfront investment in materials or labor.
POD businesses provide access to high-quality printing equipment and materials which allow for customization and personalization at an affordable price. This makes print-on-demand an ideal option for sellers that want the flexibility and convenience of producing their own products without the need for expensive investments in equipment or stock.
There are three common types of jewelry items offered by print-on-demand companies.
Engraved Jewelry Products
Engraved products are one of the more simple jewelry products offered by POD suppliers. Companies like ShineOn also offer personalized jewelry of this type offering the ability to add a message to the back of a product.
Common products are bangles, gold-plated and sterling silver necklaces, steel dog tags and even watches.
Jewelry Insert Card
A very popular type of print on demand jewelry doesn’t actually involve printing on or customizing the jewelry itself. Instead, the pod companies provide the ability to design the message card that sits behind the necklace inside its jewelry boxes.
Whilst this sounds like dropshipping instead of print on demand, this sort of product is a big seller and is loved by many buyers and sellers. This approach makes it simple to design
Some POD suppliers enable sellers to sell jewelry with full-color designs on the front (and engraving on the back in some cases for additional value).
The designs can even be photo’s that the customer has uploaded to your Shopify store.
3d Printed Jewelry
Im surprised there are more companies offering customer 3D Printed Jewelry. I expect as 3D Printers before more affordable we will see more companies offering custom 3D printed products.
The Benefits And Disadvantages of POD Jewelry
POD (Print-on-Demand) jewelry is a great way to get custom jewelry designs made without the need for expensive production costs. It’s an increasingly popular option for those who want to create unique pieces of jewelry that suit their individual tastes or needs.
The advantages of POD jewelry include fast production times, low cost, and a wide range of design options. However, there are also some potential drawbacks to consider
. For example, jewelry often lacks the detail and craftsmanship of traditional pieces and may not be as durable over time. Additionally, since it is custom-made, it may not have the same resale value as a traditional piece of jewelry would.
While POD jewelry offers many benefits, there are some potential disadvantages that should be noted. For instance, because the production process is automated, there is often less attention to detail and craftsmanship.
This means that jewelry may not be as durable or as high quality as traditional jewelry. Additionally, some designers may find that the POD process for jewelry is too simple or limited, making it difficult to create more complex designs.
Overall, POD jewelry can be a great choice if you’re looking for something unique and affordable but it’s important to weigh the pros and cons before making your decision.
How Does Print on Demand Jewelry Work?
Print on demand jewelry works like most other print on demand products. You sign up with a print on demand jewelry manufacturer, connect it to your chosen eCommerce platform of choice e.g. Shopify, Etsy, WooCommerce, etc and publish your product.
Once an order is received the information is passed via the integration to the print on demand company and they produce the order and ship it.
Depending on your chosen platform, you can also offer customization / personalization options to your customers. The Shopify app for ShineOn for example enables you to sell pod jewelry with a custom engraved message on the back chosen by the customer.
Why Should You Use Print-on-demand Jewelry?
If you’re looking to grow your ecommerce store, then you should definitely consider adding print on demand jewelry
to your store for the following reasons:
- Expand Your Product Line – Offering jewelry is a great way to expand your product line, offer unique and trendy items and to step away from the standard apparel products of t-shirts, sweatshirts, hoodies and mugs
- Higher Margins – Jewelry has a high perceived value and therefore you can charge more. The prices offered by the best print-on-demand jewelry suppliers mean the margins are high which helps offset etsy fees or the cost of Facebook ads.
- Customization Options – Print on demand jewelry also offers your customers a unique and personalized experience. You can offer custom engraving and even the option for customers to upload their own designs to feature on the jewelry or gift card inserts. Not only will this make them feel special, but it will also encourage them to come back to your store and purchase more items.
Where to sell Your Jewelry?
With the large choice of Jewelry POD suppliers, you can sell across most eCommerce platforms and marketplaces either via direct integration or via the manual order option.
Print On Demand Jewelry Suppliers
Printful is one of the largest and most well-known print on demand companies that offer a vast range of products. Their catalog has over 365 products, including t-shirts, sweatshirts, hoodies, and bags.
Did you know: During Black Friday and Cyber Monday 2021, Printful received almost 285,000 orders and delivered them to a total of 132 countries, generating more than $13 million in sales. (Printful)
The jewelry products offered by Printful are surprisingly limited with only 5 products available. What’s even more surprising is that Printful will be discontinuing them as of Jan 2023.
- Launch Cart
- Manual Ordering
- and many more
Even at the current clearance pricing, the products are expensive.
Printify, a USA-based Print on Demand business, features a far-reaching print-on-demand provider network. With more than 500 items in their catalog, they are one of the key players in the print-on-demand sector.
Much like Printful, Printify offers a poor range of jewelry as it only stocks a single product, an Oval necklace.
- Launch Cart
- Manual Ordering
- and many more
The single item offered by Printify was reasonable, at $6.90 leaving lots of room for a good margin if sold at a $15+ price point.
Beeoux specializes in jewelry and accessories and provides an easy to use platform for creating products.
Beeoux offers a good range of custom jewelry items including
- Sterling silver necklaces
- Stainless Steel Pendants
- Watches with custom faces
- Engraved photo pendants
- Full color pendants
- Sterling silver dog tags
- Paw shaped collar ID tags for dogs
- Premium stainless steel pendants
The pricing offered is really competitive for example, a watch would cost $17 plus ~$4 for US shipping and ~$5 for worldwide shipping
- Manual Ordering
One of the largest dedicated jewelry pod suppliers, ShineOn has factories in Tampa, FL, USA 🇺🇸 and Amsterdam, NL meaning it is well placed to create and ship products to any part of the world.
The range offered by ShineOn is really strong and includes
- Message Card Jewelry
- Graphic Jewelry
- Customized Message Cards
The quality of the products is first-rate and the best jewelry is offered by this POD company.
- CSV Import
- Manual Orders
The ShineOn Shopify app includes the capability to add engraving as an upsell enabling you to increase the perceived value of the product and increase your average order value.
ThisNew is a China print-on-demand jewelry provider that also sells many other types of products.
ThisNew offers 79 jewelry products including:
- Photo Necklaces
As with many China based companies the pricing offered is extremely competitive. For example, a custom photo necklace like that below costs $9.99 with $0.80 shipping to the US.
- Manual Orders
With a large number of print-on-demand suppliers now stocking many print-on-demand jewelry items in their catalog now is a good time to add the category to your store and start to sell jewelry online.
Jewelry and watches have a high perceived value and as the pricing offered by some of the suppliers above is really competitive you can sell custom jewelry pieces at prices that give you a high-profit margin.
Unlike most print on demand products that people sell, like clothing, there is less chance of returns as there will be no sizing issues which is a big bonus and will make things easier for you.
If you want to start offering print-on-demand jewelry we strongly recommend you check out ShineOn.
Can I Sell print on demand jewelry on Shopify?
Yes. Using a company like ShineOn that has a Shopify application you can sell a variety of jewelry POD items on your store. Create products on ShineOn, publish them to your store, and the orders you receive are synced with the ShineOn backend.
Is print on demand jewelry dropshipping?
Whilst print on demand is a form of dropshipping in that the products are shipped from the manufacturer directly to the end customer, dropshipping is more commonly considered as selling items (in this case) from a range of jewelry that is in stock by the supplier. Print on demand jewelry products are made to order and not held in stock.
Can I sell print on demand jewelry in the UK?
Yes. Whilst none of the above companies is UK-based, ShineOn opened a factory in Europe (Netherlands) meaning that UK orders can be fulfilled more quickly than if they came from the US or China.
Is It Profitable to Sell POD Jewelry?
Yes. A print on demand jewelry business can be profitable if you choose the right print on demand supplier who sells high-quality jewelry at prices that allow you to charge a good profit margin.
POD in general is becoming more and more competitive but offering customers the ability to create personalized jewelry for example helps a) get sales and b) charge more.